[廣告創意] 設計師創意手冊

作者:發條橙 來源:http://www.fastcompany.co
這是一篇翻譯文章 覺得寫得非常的好 水平盡力翻譯至此
1.隨身攜帶一個設計筆記本。 買一個小的筆記本并且隨身攜帶它。 當你看見非常棒的設計時，就把它隨手記下來�？吹椒浅２畹脑O計時也照樣做吧， 不久，你看圖形看設計的眼光將變得敏銳起來。
2.做一塊啟發板。 當你著手做一個項目時，把你的布告牌變成一個啟發板。 每當你看見吸引你注意力的東西—— 一張照片，一塊布料，一種字體，一句話一個詞 ——把它釘住到這塊板上。 你將發現在圖像和想法之間的某種聯系，而這個聯系將激活和拓展你的工作。
3.參加"第3 次工業革命"。 現在大眾買東西的時候都會非�？粗卦O計。 "我所謂的第3次工業革命"，意大利設計者Gaetano Pesce 說，"就是給人們一個展示個性的機會"。 試著來設計你自己的鞋子——適合你的顏色、圖案、圖像——在耐克(nikeid.nike.com)。
4.把它放在你的桌子上。Design Continuum的Dan Buchner建議你找一個對你來說特別的東東并且把它放在你的桌子。 然后問： 它是怎么連通你的情感的？ 它為什么能打動你？ 他說："發展選擇與我們的情感有關的設計的能力，將幫助我們生活在讓自己滿意并且連通我們情感的東西周圍。"
5.閱讀設計雜志。 這是顯而易見的，但是如果所有的商務人士都是設計師，那么他們都應該開始讀最頂級的設計雜志。 比如： 《HOW》、《I.D》、《 Metropolis》和《 Dwell》等。

原文
1. Keep a design notebook. Buy a small notebook and carry it with you. When you see great design, make a note of it. (Example: My $6.95 HotSpot silicone trivet -- a thin, flexible square that doubles as a pot holder, triples as a jar opener, and looks sweet.) Do the same for bad design. Soon, you'll be looking at graphics, interiors, and more with greater acuity.
2. Create an inspiration board. When you're working on a project, turn your bulletin board into an inspiration board. Each time you see something you find compelling -- a photo, a piece of fabric, a type font, a word -- tack it on to the board. You'll start seeing connections between the images and ideas that will enliven and expand your work.
3. Participate in the "third industrial revolution." Mass customization is combining buying with designing. "What I call the third industrial revolution," says Italian designer Gaetano Pesce, "will give people the opportunity to have a unique piece." Try designing your own shoe -- with the color, pattern, and image that's right for you -- at Nike (nikeid.nike.com).
4. Put it on a table. Design Continuum's Dan Buchner suggests you find an object that's special to you and put it on a table. Then ask: How does it connect to your senses? Why does it tickle your emotions? "Developing the ability to select designs that connect with our emotions," he says, "should help us populate our lives with meaningful, satisfying objects."
5. Read design magazines. It sounds obvious, but if all businesspeople are designers, then all businesspeople should start reading the top design magazines. Some of the best: How, I.D., Metropolis, and Dwell.